Making data less messy, one model at at time.

In the world of modern analytics, data rarely arrives in a perfect, ready-to-analyze state.

It’s messy. It’s scattered. And it usually comes with a few “creative” column names like cust_nm or order_dt that no one really understands.

Traditionally, we solved this mess with ETL (Extract, Transform, Load). But the game has changed.

Now, ELT (Extract, Load, then Transform) rules the modern data stack and dbt is the engine that makes the “T” happen.


So… What is dbt?

dbt (Data Build Tool) is an open-source framework that lets you transform raw data into clean, analytics-ready datasets inside your data warehouse.

You write your transformations in SQL, sprinkle in some Jinja templating for automation, and dbt handles:

  • Building tables/views
  • Figuring out the order to run them
  • Testing data quality
  • Generating documentation
  • And even version-controlling everything via Git

Think of it as the software engineering toolkit for analytics engineers bringing code versioning, modular design, and testing into the data world.


Why We Needed dbt

In the old ETL model:

  • Transformations happened before the data even hit the warehouse.
  • Logic was hidden in pipelines or scripts, making it hard to debug or modify.
  • Data teams spent more time finding and fixing transformations than analyzing data.

With dbt’s ELT approach:

  • Raw data lands in the warehouse unchanged.
  • Transformations are transparent, documented, and versioned.
  • Analysts and engineers speak the same SQL-based language.

How dbt Works (Without the Buzzwords)

Let’s say you’re a travel company and you have:

  • A raw_bookings table from your booking system
  • A raw_customers table from your CRM

You want a clean dataset that shows total bookings by customer.

In dbt, you’d:

  1. Create a model called clean_bookings.sql to fix column names, formats, and filter invalid rows.
  2. Create a model called customer_bookings.sql that joins clean_bookings to raw_customers.
  3. Use the ref() function instead of hardcoding table names, like:
sql

-- models/customer_bookings.sql
select
    c.customer_id,
    c.full_name,
    count(b.booking_id) as total_bookings
from {{ ref('clean_bookings') }} b
join {{ ref('raw_customers') }} c
  on b.customer_id = c.customer_id
group by 1, 2

When you run dbt run, it:

  • Figures out that customer_bookings depends on clean_bookings.
  • Builds them in the right order.
  • Creates views or tables directly in your warehouse.

The Magic Sauce: dbt’s Features

  • Modular SQL – Break big transformations into small, reusable steps.
  • Jinja Templating – Use variables, loops, and macros to avoid repetitive code.
  • Dependency Graph (DAG) – Automatically manages the order of execution.
  • Testing – Ensure data quality with built-in tests like not_null and unique.
  • Documentation – Auto-generates searchable docs with lineage diagrams.
  • Version Control – Store all transformations in Git for collaboration and history.

5. Why dbt is a Game-Changer for Teams

With dbt, transformations aren’t hidden in black-box pipelines. They’re:

  • Readable – anyone who knows SQL can understand them.
  • Versioned – so you know exactly who changed what, and when.
  • Tested – no more nasty surprises in dashboards.
  • Deployable – works with CI/CD so you can automate production runs.

Getting Started (The Quick Version)

Install dbt for your warehouse:

bash

pip install dbt-bigquery
# or dbt-snowflake, dbt-redshift, dbt-postgres

Initialize a project:

bash

dbt init sample_project
cd sample_project

Add your first model in /models:

sql

-- models/clean_bookings.sql
select
    booking_id,
    customer_id,
    cast(booking_date as date) as booking_date
from dataset_name.raw_bookings
where booking_id is not null

Run it:

bash

dbt run

Test it:

yaml

# models/schema.yml
version: 2
models:
  - name: clean_bookings
    tests:
      - not_null:
          column_name: booking_id
bash

dbt test

Best Practices

  • Always use ref() – it makes your project portable across environments.
  • Name models consistently – e.g., stg_ for staging, dim_ for dimensions, fct_ for facts.
  • Keep models small – one transformation purpose per file.
  • Test early and often – catch issues before they hit dashboards.
  • Document as you go – future-you will thank you.

Final Thoughts

dbt isn’t just another data tool. It’s a mindset shift. It brings software engineering discipline into data analytics, making transformations:

  • Transparent
  • Testable
  • Maintainable

Whether you’re cleaning customer records, reconciling payment data, or building marketing funnels, dbt can make the process faster, cleaner, and more reliable.

If you’ve ever wished your SQL transformations were easier to manage, debug, and share, dbt is worth your attention.

📌 Resources: